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It used to be part of the advanced paid model and now its rolling out to free users as well. Gem is not available yet for free in the app desktop version works already, but I am expecting it soon in the UK as well.
Deep Research, now with Gemini 2.0
Deep Research browses the web and creates comprehensive research reports in minutes.
More personalisation
Gemini now understands you better. Get tailored help using your search history, past chats and preferences.
2.0 Flash Thinking updates
Both features are powered by 2.0 Flash Thinking. Our latest model can connect with more apps too. Try it when you need deeper analysis, and see how Gemini thinks in real time.
Geminis Gems feature
empowers users to craft bespoke AI assistants tailored to their unique requirements, without the need for advanced programming or AI expertise. Initially exclusive to premium subscribers, this functionality is now being made available at no cost to all Gemini users.
Creating a Gem is a straightforward process users provide instructions, assign a name, and can then summon their custom AI expert whenever needed. These personalized assistants can be designed for a variety of purposes, such as serving as a coding companion, refining written content, or acting as an educational guide.
This capability closely mirrors OpenAIs custom GPTs, which offer similar customization options for ChatGPT Plus subscribers. Both platforms allow users to create specialized AI tools for specific tasks.
Furthermore, Google has introduced Gemini with Personalization, an optin feature that integrates users Search history to enhance the AIs response accuracy. This experimental addition aims to provide more tailored and relevant assistance based on individual user preferences and past interactions.