This glossary explains common affiliate marketing terms used throughout AnydealsUK. It is designed for beginners and non-technical users, while still being useful as a reference for experienced publishers.
Affiliate Link #
A tracked URL that identifies you as the referring publisher. When a user clicks the link and makes a purchase, you may earn a commission.
Affiliate Network #
A platform that connects publishers with merchants and tracks commissions.
Examples: AWIN, CJ Affiliate, Rakuten, Partnerize, Webgains, Affiliate Future, Commission Factory.
Amazon Associates #
Amazon’s official affiliate programme. Amazon links must follow strict compliance rules and always use Amazon tracking IDs.
API (Application Programming Interface) #
A system that allows software to communicate automatically. AnydealsUK provides an API so websites, bots, and scripts can fetch deal feeds programmatically.
API Key #
A private key that authenticates your access to AnydealsUK feeds and endpoints. It must never be shared publicly.
ASIN #
Amazon Standard Identification Number. A unique product identifier used by Amazon.
Cookie #
A tracking mechanism used by affiliate networks to credit commissions after a user clicks an affiliate link.
Deal Feed #
A stream of time-based deal data containing discounted offers, prices, merchants, images, and affiliate links.
Deal ID #
A unique identifier assigned to each deal. Used for deduplication and tracking.
Deduplication #
The process of ensuring the same deal is not processed or posted more than once.
Deep Link #
An affiliate link that points directly to a product or offer page rather than a homepage.
Fallback Network #
A secondary affiliate network used when no direct merchant approval exists. Skimlinks is commonly used as a fallback.
Feed Interval #
The time window a feed covers (10, 30, or 60 minutes).
Main Feed (Pro) #
A feed that includes all supported affiliate networks, including Amazon and non-Amazon merchants.
Merchant #
A retailer or advertiser offering products or services through affiliate networks.
Monetisation #
The process of earning commission from affiliate links.
Network Priority #
The order AnydealsUK uses to decide which affiliate network is applied to a deal.
Rolling Window #
A continuously updating time window used by feeds instead of fixed timestamps.
Skimlinks #
An affiliate aggregation network used as a fallback to ensure 100% monetisation coverage.
Tracking ID / Publisher ID #
An identifier provided by an affiliate network to credit commissions to your account.
Summary #
This glossary provides a foundation for understanding affiliate terminology used across AnydealsUK. Refer back to this page whenever unfamiliar terms appear in the documentation.

