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Ways to receive the token
Our partner charities BookTrust and Scottish Booktrust distribute the World Book Day £11.50 token to families as part of their programmes.
You can also find the World Book Day £11.50 token in a range of childrens magazines. We also work with McDonalds to include the token with Happy Meals.
How to use the £11.50 token and receive a £11.50 book
Children can swap their World Book Day £11.50 token for any of the World Book Day £11.50 books or get £1 off a full price title 1.50 off in Ireland any full price book or audiobook as long as the book or audiobook costs at least £2.99 or 3.99 in Ireland at participating booksellers.
The best way to enable children to swap their token for a book in school is to work in partnership with your nearest bookseller. Your local bookseller might be on a high street or could be a supermarket. Asda, Morrisons, Sainsburys and Tesco all stock the £11.50 books. You can also find your nearest bookseller here or email wbdeducation.co.uk
Please note that the World Book Day book tokens cannot be used for online purchases.
How long is the £11.50 Token redemption period
Children and families can start using their World Book Day £11.50 token from Thursday 13 February Sunday 23 March 2025.
How does the £11.50 token exchange work for booksellers and publishers
The £11.50 token for book exchange is a contribution to World Book Days charitable purpose to encourage reading for pleasure. Nearly 1m children in the UK dont have a book of their own. World Book Days £11.50 books are the first book some children own including 1 in 5 children receiving free school meals.
Publishers produce and pay for the costs of producing the £11.50 books. Booksellers buy the £11.50 books from publishers to gift to children in exchange for their £11.50 book token. The £11.50 token is not reimbursed.
Its important to World Book Days charitable purpose that children can access their books, using the token, for free.
To find out more about how booksellers can work with World Book Day click here.
Digital Token
The digital token states singleuse only which refers to how the token should only be used once by each child however, teachers should forward the same PDFs to all parents. The same PDF and barcode will work for all parents and children within the school.
Home Educators and Childminders
We no longer require you to send in a stamped envelope.
Please sign up here to receive a digital token pack.
Alternatively, we will be sharing our digital token in January.
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