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Looks like the RRP has dropped on the official site and accross retail from £249 to £199.
Beauty is if you have a 15% Upgrade Code for existing speakers its then £169.15 which I think is the cheapest its been.y
Featuring nextgen acoustics and new levels of connectivity, Era 100 transforms any room with the finely tuned stereo sound and rich bass your music deserves.
More info
Easily play all your audio content using WiFi and Bluetooth.1 Connect your turntable or other device using an auxiliary cable and the Sonos LineIn Adapter.2 Enjoy handsfree control with your voice.3 Pair two in the same room for even richer stereo sound or immersive home cinema surround sound. Add more Sonos speakers around your home for amazing sound in every room