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Cheapest its ever been. Arguably the best OLED TV for picture currently.
Comes with 5 Year Warranty. I recommend to register the TV.
World wide colours
Our brightest and widest shades and hues, all beautifully displayed on a QDOLED screen powered by Cognitive Processor XR.
Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR, the expressive power of QDOLED is maximised.
Screen speaker,sounds cinematic
As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Exactly like in the cinema.
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of todays games. Want more Pair with a PlayStation5 console for absolute immersion.
Extending colour volume for our widest ever palette
Millions of individual, selfilluminating pixels. Billions of realworld colours. XR Triluminos Max delivers wide shades and hues, even in bright scenes.
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
Intelligent motion processing for smooth, fastmoving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful colours. Any angle.
Watching TV from the sides is truly satisfying. Our QDOLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.
Less glare. Less reflection. Thats immersion.
Our QDOLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.
Where theres action, theres sound
With Acoustic Surface Audio , sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without inceiling or upfiring speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
Clear Voice.Precise dialogue.
Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
